Why Integrators Are Saying ‘Yes’ to Auracast™ and Infinium™—and How It’s Helping Them Win More Bids
Professional AV integrators seek solutions that deliver measurable value to clients while preparing systems for the future. Auracast™—the latest Bluetooth® LE Audio broadcast technology—allows venues to stream multiple, high-quality audio channels simultaneously to an unlimited number of Auracast-compatible hearing aids, earbuds, or dedicated receivers. Unlike traditional Bluetooth audio, which is limited in range, Auracast can deliver clear, low-latency audio up to 330 feet (100 meters) directly to the listener’s device. With the ability to provide multiple streams to unlimited listeners, Auracast offers intelligible, inclusive audio for everyone in the audience—not just those with hearing loss. For the Pro AV industry, this reality represents one of the most underdeveloped opportunities in the market: classroom audio. Integrating soundfield and voice lift systems into school projects helps create a more inclusive learning environment, improves student performance, and opens a high-margin growth channel for systems integrators.
[New to the technology? Get a complete overview in the blog
Auracast 101: What It Is and Why Everyone in AV is Talking About It.]
Williams AV has been a pioneer in assistive communication technology for nearly 50 years, delivering trusted solutions for assistive listening, intercom, tour guide, and interpretation applications in the Pro AV space. In July 2025, the company launched Infinium™—its Auracast™ broadcast audio solution—empowering integrators with greater flexibility to choose the technology that best fits each venue and audience. Designed to serve entire audiences—not only those with hearing loss—Infinium helps integrators stand out in bids, deliver exceptional client experiences, and secure more project wins.
Auracast Benefits for Integrators
Integrators who recommend Infinium gain the ability to deliver solutions that serve all listeners—those with hearing loss and those who simply need improved intelligibility. The technology supports compliance with accessibility standards, streamlines system design, and enhances end-user satisfaction. These advantages position integrators to stand out in RFP processes, justify premium system designs, and expand into new market segments:
- Enhance audio clarity for all listeners — not just those needing assistive listening support.
- Ensure ADA and global accessibility compliance — when venues provide Auracast receivers. (Visit our Hearing Compliance page for more information)
- Provide flexibility— audiences can use their own Auracast ready devices or venue-supplied equipment.
- Differentiate system designs — with a forward-ready, scalable technology.
Why Integrators Choose Williams AV Infinium
Williams AV’s Infinium is purpose-built for the demands of professional AV environments. The system combines ease of integration with long-term reliability and robust technical support, giving integrators confidence in delivering a system that performs flawlessly.
- Simplified installation – One CAT5 cable handles audio, control, and PoE power.
- Remote & local control – Monitor and adjust in real time, on-site or via network.
- Low-profile design – Transmitters blend into any space.
- Proven interoperability – Auracast Qualified by the Bluetooth SIG for verified cross-brand compatibility and performance.
- Partner support – Access to technical support, design assistance, and training.
Where Infinium™ Delivers Maximum Impact
Infinium opens the door for integrators to introduce clients to new possibilities in delivering crystal-clear, multi-stream audio to any audience. Whether the goal is to improve intelligibility, comply with accessibility requirements, or enhance the overall visitor experience, these applications demonstrate how Infinium can add value across industries:
- Higher Education – Ensure every student hears clearly in classrooms and auditoriums.
- Houses of Worship – Deliver clear sermons and music directly to congregants’ devices.
- Theaters & Performing Arts – Offer multilingual and assistive channels without extra gear.
- Courtrooms & Government – Enable private listening and interpretation with ease.
- Transportation Hubs – Overcome noise and echo for clear passenger announcements.
Build Accessibility and Clarity into Every Project
Infinium isn’t just a product—it’s an integrator-friendly platform designed for today’s diverse listening needs and tomorrow’s device ecosystem. It delivers clear, consistent audio in a wide range of environments, supports multiple listening scenarios, and integrates seamlessly into professional AV systems—helping integrators meet client requirements now and in the future.
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